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AURUM

Born from experience

  • AERODYNAMICS: FASTER BY DESIGN

    An important and non-debatable goal set by Contador and Basso from the beginning of the project was to work in depth in the aerodynamic efficiency of the Magma.

    Aerodynamics are very important in how Magma performs at speed and remains stable at different yaw angles. Traditional racing bikes have been split between Light or Aerodynamic, but it was essential to combine these two characteristics and make the Magma a faster bike.

  • MADE WITHOUT COMPROMISE

    Achieving a low weight was an important goal for the Magma project, however it was not to be the main focus of the development, but to have balanced overall riding characteristics. Often reaching for the last grams can result in a loss of structural strength or riding comfort.

    At same time, too much focus on the weight figures could result in a not so aerodynamically optimised shaping, which after all contributes to higher speed in most riding situations.

  • STIFFNESS: POWER & PERFORMANCE

    Alberto Contador and Ivan Basso know as well as anybody that to perform at your best, the wattage you generate needs to be delivered to the road with maximum efficiency: a frame being stiff in the right places is crucial.

    Magma is designed with high lateral stiffness at the bottom bracket area when you’re riding out of the saddle, at maximum effort, high speed or attacking a climb. It’s also made with high torsional stiffness particularly in the headtube and downtube sections – the backbone of the frame – crucial for a frameset that delivers confident handling and cornering.

MAGMA

It is the best performer on any road terrain, the one to be chosen no matter what the route profile and conditions

It is faster everywhere. Magma is the bike that Contador and Basso wish they had had throughout their careers. Born from experience, it’s a project that has kept them busy since they retired from professional racing.

Magma is agile, light and fast. But from the outset Contador and Basso agreed that it must be balanced in its handling: comfortable and compliant enough for long rides, yet stiff while climbing off-the-saddle. Reactive at its front end when cornering to track every tight corner with precision, yet stable to inspire confidence on even the fastest open descents.

ESSENTIA

AURUM has transferred the incredible experience generated by the Magma model to the new Essentia, after two years of road testing with the Eolo-Kometa Cycling Team, Alberto Contador and Ivan Basso. The result is a bike with technical characteristics and performance standards similar to Magma. The essence of Magma.

AURUM is the exclusive bike brand from the multiple Grand Tour champions, Alberto Contador and Ivan Basso.

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“This is definitely a five star bike store which has great products and excellent service. Chris is always friendly and welcoming. Over many years Chris has helped and advised me on component and frame upgrades which I have been more than happy with. Chris has the ability to work with you to put you on the bike you want. The store has all the latest extras you can’t do without and Chris’ bike fit takes all the aches and pain out of your ride and maybe gain a few extra watts. I thoroughly recommend a visit.”

— Scott Johnston