Focus: The bikes

Smart Performance Bikes…

The company

The Focus brand was founded in 1992 by German-born Cyclocross World Champion, Mike Kluge. The Focus bicycle company has a successful history of designing bikes that create the ultimate riding experience for every rider. Knowing what the rider wants in a bike is not driven by sale strategies or marketing, but rather by listening to the rider.

From grand tours and time trials to charging technical terrain, all day gravel adventures, muddy cyclocross exploits and cafe cruising, the vast and versatile range of Focus bikes caters to every ride style and represent great value for money given the quality of the bikes on offer.

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FOCUS forms the sports product segment of Pon.Bike and offers demanding professional and leisure cyclists high-quality racing bikes, mountain bikes, trekking bikes and triathlon bikes. Along with engineers and scientists, former and active cycling professionals participate in the development process in order to adapt the bicycles to target group needs. FOCUS is fully committed to professional cycling at the highest level. For this reason, it equips one of the world’s best professional cycling teams, as well as ambitious amateurs, with first-
class material.

The product portfolio from FOCUS is matched to the specific requirements of the various international markets without neglecting their German roots:
FOCUS German Engineering. Former and current professionals over different cycling disciplines are directly involved in development and production of the bikes. Focus bikes undergo intensive testing and when coupled with cooperation between designers and professionals, ensures state of the art development, translating into customer satisfaction and loyalty.

The new IZALCO MAX is more than just the fastest. It is a statement. The IZALCO MAX brings along more than just aerodynamics, low weight and incredible speed. It merges all its features into a thrilling experience, giving a deeper purpose to your ride. To get more out of every ride. Together with your friends. With more style, elegance and passion.

Ride Beyond

Push your boundaries – we build bikes for riders who want more. More performance. More experience. More inspiration. Whether you’re hitting asphalt or trails, together or against each other. In these moments, you share everything. The riding fun. The ambition.

The desire to go further than ever before. You push one another to achieve peak performance, forever searching for new experiences. Just ride beyond!

Squared Experience

To ensure that your rides take you even further, we’ve developed the FOCUS Squared range. Our high performance E-Bikes have everything that makes our Pure range so successful: innovative technology, performance-oriented geometry, perfect handling … and, to top it all off, an enhanced riding experience. For extended trips, better uphill flow and reliable energy reserves. Pure or Squared? The choice is yours. You’ll be sweating either way.


Engineered in Germany

For us, development is also about pushing boundaries. To build good bikes, you have to be close. Close to the sport, close to the market,
close to the customer. That’s why we develop all our bikes in Germany, where we pool the skills of our designers and engineers to drive product innovations forward and to deliver unquestionable all-round quality. But don’t just take our word for it! Test one of the multi-award-winning FOCUS bikes for yourself today!


Smart performance bikes

The people behind FOCUS have turned their passions into their professions. One of these people is the World Cyclo-Cross Champion, Mike Kluge, who founded the brand in 1993 to pour all his bicycle racing experience into product development. To this day, our E-Bikes are created
outside, on the road. Developed and tested by the FOCUS team riders. Uncompromising performance; smart technology and design.
We work hard so that everything feels easy or you.